Even the most groundbreaking research struggles to find its audience. Typically a whitepaper is authored, opened to peer review, published in an obscure academic journal, and at best, is used as a citation in other whitepapers that follow the same down-spiral trajectory. The CMI Research & Distribution Program custom tailors an outreach and distribution strategy that will optimize readership, media coverage, public and private stakeholder interactions, and overall utilization of the research, its findings, and the proactive measures and solutions it promotes.